For this unique and high intensity workout space, Dubbeldam Architecture + Design was tasked to create an immersive interior that would motivate patrons to push themselves to their physical limits. The design brief called for a sleek, sexy and raw interior bursting with the kind of intense energy associated with the rowing term “power 10” when a crew puts all its strength into 10 consecutive strokes that can make or break a win, or a workout.
The focus of the raw, industrial-like interior is the rowing studio, fitted out with state-of-the-art Technogym rowing machines and dynamic colour-changing LED lighting on the charcoal grey walls and ceilings. The large X-shaped programmable light fixtures pulsate in rhythm with the music, adding to the workout’s intensity. The repeated X-shape not only serves as a graphic reminder for rowers to push toward that 10-stroke goal during workouts but is also a nod to the Roman numeral 10 and the iconic symbol of two crossed sculling oars. The unvarnished aesthetic continues into a second workout area fully equipped with high-performance treadmills, free weights, kettlebells, and TRX training. The X-shaped lights are repeated here, suspended from the exposed ceiling and serving as a visual bridge to the rowing studio. Connecting the two workout areas and the change rooms is a long corridor with a 3-foot high, three-dimensional POWER10 logo in a 25-foot long opening in the wall that runs behind the reception area, providing a powerful visual connection between the spaces and creating visual intrigue for patrons.
